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How to read a specialist IT market before you open a vacancy

When a search stalls, the cause is usually a mismatch between the role as written and the market as it exists. A short reality check up front saves months.

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Insight · 29 January 2026
01

Count the population, not the applicants

For a genuinely specialist role, the relevant question is how many people in your countries have done this specific work, not how many will apply. If the honest answer is a few dozen, an advert-led approach will not reach them.

02

Separate must-have from familiar

Requirement lists tend to accumulate. Ask which two capabilities the role fails without, and treat everything else as preference. Every additional hard requirement shrinks an already small population multiplicatively.

  • Two genuine must-haves
  • Everything else as preference
  • Domain exposure as a real criterion
  • Language requirements stated honestly
03

Decide the process before the first CV

In a scarce market the fastest decision-maker wins. Two interview rounds inside ten days is a competitive advantage; a four-stage process spread over six weeks is a way of losing candidates to organisations that moved faster.

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